Capture the attention of the targeted department or company by displaying high-converting ads to your bounced traffic.
Retargeting is the art and science of actively targeting people who’ve visited your website and then navigated away from it without completing an action. These are people who are already aware of your brand and who’ve already demonstrated a certain level of interest in what you do, and so it’s an easier sell and you have a better chance of generating valuable conversions.
At bant.io, we use our own bespoke, pixel-based retargeting solution that’s specifically designed for B2B companies. It enables two forms of retargeting using both cookies and IP addresses. By comparing the data from these two different sources, we’re able to combine all of that information, and create a better picture of who people are and how they’re interacting with you.
Our IP-based retargeting has another benefit, which is that it allows you to target entire departments or companies, instead of just the single individual who abandoned your website without converting. This will help you to hit all of the key decision-makers and to boost your chances of scoring a sale without you having to know their names and email addresses.
By combining this retargeting and IP tracking with dedicated marketing messages and super relevant targeting for prospects, you can make sure that you’re achieving the holy grail of marketing: reaching the right person in the right place with the right message at the right time.
Our retargeting technology uses behaviour-based targeting to ensure that you stay in front of your ideal prospects even after they’ve browsed away from your website. By continuing your engagement with them and ensuring that your brand remains in front of their eyeballs, you make sure that you’re their first choice once they’re ready to buy.
At bant.io, we go the extra mile for our customers, bundling in as many value-added extras as we can to make the purchasing decision as easy as possible. We think our customers are more than just numbers on a spreadsheet, which is why everything we do is based on adding as much value to our customers as possible.
That’s why when you pay for the retargeting module, all ad budget is included AND you get all of your campaign setup and ad design as a freebie. Our team will also continuously review and analyse performance and adjust the ad copy and strategy, as necessary. That means that with bant.io, you don’t just get what you pay for – you get much more than that.
In fact, we go out of our way to find places to add value, and not just by bundling freebies and other extras. One important aspect of our value-adding approach is the way that we partner with our clients to become an extension of their marketing team. We’re much more than just a service provider. We get to know our clients’ businesses and figure out exactly how best to help their companies.
The goal is for our campaigns to be as targeted and as relevant as possible so that when people are exposed to your messaging, they’re much more likely to convert into a paying customer. This enables us to be more efficient with our budgeting, and it also means that your sales professionals don’t waste time following up with people who are never going to buy.
Want to know a little more about our retargeting and advanced targeting? Reach out to us today to find out more!
We’re super impressed with the results we saw from bant.io and we’re looking forward to continuing to work together in the future. It’s still early days but we’ve already had a number of valuable conversations that just wouldn’t have happened without their help. I can’t recommend them enough!
Managing Partner, Vector Payments
I’m very happy so far with the performance and the professionalism of the bant.io team, and I’m glad that our collaboration has gone from a one-off engagement to a long-term partnership. I’m looking forward to seeing what the future brings!
Marketing Manager, iZettle
bant.io changed the way that we looked at lead generation and taught us how tailored messaging and a strategic campaign can transform a business. We’re proud of the work that we do and we already know that our customers love our product. bant.io just took our existing marketing efforts and strapped them to a rocket so that now we can help more people than ever before!
Great job! We weren’t too sure what to expect when we first started working with bant.io, but we were pleasantly surprised by the results. In fact, they exceeded our expectations and then some, and now our biggest challenge is how we’re going to follow up with all of the leads. We might even need to grow our team to cater to the upswing in demand.
Chief Operating Officer, ChecXchange